Expanding on its foothold and credibility as the island’s most coveted marketing and branding expert, PT. Trijaya Dewata, was, in 2015, sought out by the internationally re- nowned and trusted Nivea brand to market and promote its Nivea Sun range of products for a period of one year. This was in conjunction with Nivea’s efforts to connect further with its local target audiences. Throughout the campaign, PT. Trijaya Dewata had prov- en to have successfully exceeded all Return of Investments (ROI) by using unique, cre- ative and timely marketing gimmicks such as a Nivea Sun VW Combi and other exciting, imaginative and ingenious activities that drew the crowd and created Top-Of-Mind Recall of the Nivea brand name.
The campaign launched in December 2015 with various activities including the Nivea Sun Team Direct Selling promotion where a group of energetic sun-lovers bearing the Nivea Sun branding appears in over 10 Mini Marts and 10 Circle K within the areas of Kuta, Seminyak, Petitenget and Sanur to engage with customers and encourage sales. Another activity that is creating great impact to the entire campaign is the “X Sunday Selling” where the Nivea Sun VW Combi Van appears in a selected store every Sunday with a representative of Nivea Sun getting the crowd excited with games and fun activi- ties; such as purchase 1 bottle of Nivea Sun and qualify to participate in exciting games and win great prizes such as the Nivea Sun Card Game, Dart Game and other exciting gimmicks to encourage higher sales and a greater growth in revenue.