Hendra Lapusa is no stranger to the media, advertising and promotions industry in Bali guidebook” – Bali Plus Magazine in 1996 under Trijaya Dewata. Decades later, Bali Plus Magazine is one of Bali’s oldest published and printed magazine available in both print and online with a plethora of loyal and new readers from all over and Jakarta, Indonesia. He was one of the pioneers of Bali’s media industry in its infancy when he spearheaded the launch of the very first tourist media, Bali’s “biggest little the world.
For Hendra, it all began in Jakarta in 1994 when he headed the Communications department at The Japan Times, and later at the South China Morning Post as well as The Economic Review. In 1996 he moved to Bali and began Bali Plus Magazine as well as a slew of other titles including Navigator Bali, iStyle and Area magazine. Recognizing his creativity and shrewd business acumen, a number of notable companies both national and international such as Amex Guide To Bali, Master Card Indonesia, Air Asia Inflight Magazine, Margo City Mall Magazine, Resinda Mall Magazine, Bali Hotels Association and The Swiss Contact - Flores People & Culture, Flores Diving came on board to have him conceptualize, design, produce and publish their respective publications.
A man of many talents, Hendra is also active in Events Planning and Promotions. He developed, planned and executed a number of high-profile international events including Bali Beach Run, Jogja Beach Run, BRI Sunday Market and Digital Marketplace for SMEs.
Anticipating the future of an increasingly digital world, Hendra has built his own server for Trijaya Dewata - becoming the first tourism media company in Bali to do so to date and plans to continue to strengthen the company’s digital content offering through seamless digital applications and interfaces.
He also has a strong philanthropic spirit, evident through the launch of Trijaya Dewata’s CSR Program – 100 Websites For 100 Causes where the company provides free websites to deserving establishments and related causes throughout the island in the fields of education, social, or culture including schools, social and cultural organizations, and others who are in need of assistance in the creation of their websites for the digital improvement of Bali. The first recipient was Pancasila Junior High School - Canggu in August 2019 followed by Taman Ujung in Karangasem, East Bali in November 2019 where Trijaya Dewata built a website for the institution where all works were carried out for free, including providing the website’s domain, templates, content insertion as well as site implementation.
Hendra is branching out into new digital spaces and plans to offer digital services to clients who are in need of web development, application development, EDM, SEO, SME and Internet Service Provider.